Patrick J. Carolan, Founder and Managing Partner

Founding Endeavour with a former Fidelity colleague, Patrick brings over 23 years of industry experience. At Endeavour, he has led successful engagements with investment managers globally, from expanding into new distribution channels, rebranding or repositioning firms, launching new funds, and gaining access to platforms, sub-advisory, and fundraising for venture capital and private equity funds.

Before Endeavour, he spent seven years as Managing Director for Marketing and Sales at Century Capital Management in Boston. There he built out a four-person marketing and sales team that focused on specific segments in both the intermediary and institutional channels. Successfully launched a small-cap growth mutual fund and grew it to over $1b in aum. Institutional strategies in small and smid cap grew by $750m  while assisting with fundraising for the firm’s third private equity fund, Century Capital Partners III. Before Century, he held senior positions as the Vice President of Market Management at Fidelity Investments in Boston, MA.  Prior to that role he was  Vice President and Director of Mutual Funds at Wilshire Associates in Santa Monica, CA.  Before this, he was the Senior Key Account Manager with GT Global Mutual Funds in San Francisco, where he initially began in Product Management.

Patrick has a BA in Economics from Fairfield University and holds FINRA Series 7, 63, 66, and 24 securities licenses.



Jeffery P. Cusack, CIMA, Member Of The Board Of Advisors

Jeff is a member of The Board Of Advisors to the firm and has more than 30 years experience in Asset Management product development, sales, marketing and distribution. He was Senior Managing Director, National Sales Manager at Nuveen Investments. He was also active in the distribution of Alternative Investments across Wire, IBD and RIA channels. Prior to assuming this role, Jeff was President and Executive Managing Director Tradewinds Global Investors LLC. (A Nuveen investment affiliate). Prior to joining Tradewinds in 2014, he was Managing Director overseeing Nuveen’s RIA business channel. Prior to joining Nuveen Jeff was President of Forward Management LLC in San Francisco. Jeff’s experience includes Executive Vice President, Head of Sales and Marketing for JPMorgan Private Client Services, Senior Vice President and Head of Managed Accounts for Charles Schwab, and Senior Vice President and Divisional Director of Smith Barney’s Consulting Group (now Morgan Stanley) where he supported Financial Consultants serving high net worth investors and institutions.

Jeff is a Certified Investment Management Analyst and holds a BA in Business Administration from New England College.

Soraya Betterton, Member Of The Board Of Advisors

Soraya is a member of the Board of Advisors to the firm and has over 30 years of experience in the financial services industry as a professional investor and financial writer. At LGT Capital Management she was Director of US investments and Portfolio Manager, running US mid- to large-cap portfolios and managing a team of junior portfolio managers and equity analysts. She also served as Chief Investment Officer of Latin American Equities growing the business from start-up into one of the largest US institutional investors in the region with over $2bn in assets. After several successful years in the hedge fund arena managing a series of market neutral long/short funds, Soraya transitioned to financial writing and data analysis. As V.P. of Marketing and Communications for Hennessy Advisors, she focused on writing innovative content to showcase Hennessy’s investment strengths and bolster the firm’s reputation for thought leadership. In June 2022, she started her own consultancy offering client communications services to small and mid-sized asset managers. Her consultancy also produces in-depth insights, data analysis, and market intelligence reports for clients in a broad range of industries.

Soraya has a BA in Economics from Oxford University, England.